This kind of software is usually legitimate and installed with the user’s approval or enforced by company policy. It is a classification for commercial Keyloggers or legitimate applications with the ability to record user input or other information. Bundlers can use social engineering techniques in order to increase their monetization by tricking the users into installing software provided as an offer. This data exchange is sometimes done before allowing the user to read and accept the End-User License Agreement (EULA) and privacy policy.
This usually requires sending information to a server and receiving a list of offers or dynamic code to be executed on the user’s machine. It is a classification for installers that display third party offers at run time, sometimes by analyzing user data, installed applications or by using geolocation detection. Many adware applications can only be perceived as “annoying” while others can pose a real threat to user’s personal data as some adware producing companies even state in the End-User License Agreement (EULA) that any collected data can be sold to third parties.
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These ads can be shown in the form of pop-ups, pop-under, text links or in-text ads, banners or even full page ads.
Some adware have the possibility to intercept and modify Internet communications, and can collect personally identifiable information (PII) that is used to create a user profile, in order to display targeted advertisements. It is a classification for software that can be used to show advertisements or gather user data that can be used for marketing purposes.Īdware is usually installed with the use of software engineering by bundlers or as an option for some free software.
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